Bruno Scarselli is a fourth-generation merchant and artisan specializing in the world’s rarest diamonds. Renowned as the "fancy-colour-diamond expert" in New York's iconic diamond district, he is a global authority on exceptional and unique stones. Under his leadership, Scarselli Diamonds has earned unparalleled prestige, sourcing and presenting record-breaking, one-of-a-kind diamonds that have redefined excellence in the industry.

 

With a vision to transform the diamond industry, Bruno founded Authentia as his legacy project. Authentia is revolutionizing the perception of natural diamonds by restoring their intrinsic and extrinsic value while guaranteeing ethical sourcing and traceable provenance. Built on state-of-the-art technology integrated throughout the value chain, Authentia sets a new benchmark for transparency and authenticity in luxury.

 

Being technology-agnostic to the physical markings used for traceability, Authentia brings each diamond or luxury item to life by unveiling the unique story of every asset and the hands that shaped its journey. For retailers, Authentia is the perfect solution to engage final owners by providing an unparalleled narrative that elevates the value of their purchase. 

 

By seamlessly integrating into existing workflows, Authentia empowers retailers to showcase not just the authenticity and origin of their products but the ethical and human stories behind them. This creates a deeper connection between luxury items and their owners, turning each purchase into a meaningful, transparent, and unforgettable experience.